Immerse yourself in Sonora’s rich traditions, from the smooth taste of Bacanora to the world-famous Sonoran Carne Asada. Discover Hermosillo’s cultural brilliance with music, dance, and art that celebrate Indigenous heritage and contemporary creativity. Explore the spiritual charm of Magdalena de Kino, the adventure of San Carlos–Guaymas, the coastal beauty of Rocky Point, and the authentic flavors of Obregon. Join us in Downtown Phoenix to celebrate Sonora’s culture, creativity, and community. $18 – $60.